"The birth of the scooter coincided precisely with the post-war boom in the consumer economy. And along with the industrial boom came an explosion in what used to be called 'Commercial Art'. This was the age of the Ad Man. "
Go (Piaggio) Ape!
If only we lived in a country were year-round utilisation of a vehicle like Piaggio’s Ape Calessino was possible. But, alas, you’d really have to be a Roman to get away with it. Britain’s roads, climate and attitude to style just doesn’t facilitate transport with such panache, darling.
Originally designed by aeronautical engineer Corradino d’Ascanio, the Ape’s star rose during the Italian economic boom of the 1950/1960s: the era that came to be known as La Dolce Vita.
The latest manifestation of the Ape Calessino is a strictly Limited Edition – Only 999 of these vehicles will be available in the world – for details of availability check the Piaggio website. Wonder if it comes with the white fluffy poodle as standard.
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I swear I saw one of these in Thailand recently. The most swaggering tuktuk in South Asia…
Stone me, that’s the bomb. But I don’t think Piaggio Uk are distributing it
The Indian edition isn’t quite so exclusive…