"The Fiat VSS was based on the Ritmo - a collaboration between Fiat, the I.D.E.A. Institute. It was a groundbreaking design - mainly for its vision of using a monocoque frame and the inclusion of various subsystems "
New Fiat 500 Campaign
Spanish agency Leo Burnett Iberia have come up with an interesting, colourful print campaign designed to hammer home the message that consumers can design their own cinquecento.
Brazilian Illustrator and Art Director Bruno Nakano has created a series of spreads with pictorial associations that each go back to the characterful image of Fiat’s prodigal child.
The strapline is clever too:
“Fiat 500: Add something, change everything. Customize yours at Fiat.es“
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