"Brand loyalty is a curious thing. And with Yamaha, there are a few twists in the tale. I was obsessed with Barry Sheene as a kid - many of us of a certain vintage were. But the evil genius to "
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Yamaha Yard Built
"It's been well-documented that the mainstream bike industry have been looking to the custom scene for a while now for ideas. Thing is, Yamaha's 'yard-built' programme has been out there and supporting small builders and helping to produce really attractive "
Bike Crush: Yamaha XJR 1300
"Ok, so we know the mainstream bike industry have been co-opting the custom scene for years now. Our Gary Inman, valued contrib, Sideburn supremo and Dirt Quake impresario, pointed out as much in our recent feature thread on the custom "
Yamaha, YZ400 and fun.
"When we were sixteen, in 1984, my best friend somehow got hold of a thoroughly rinsed 1979 Yamaha YZ400. It was a beast. And it didn’t have a clutch. We’d take it over the waste grounds (otherwise known as the "
Yamaha XT500 Paris-Dakar
" Before the eighties had fully taken hold of the aesthetic; long before the availability of factory specced adventure tourers; before bloat-tanked Ténérés had littered the byways of Europe and beyond; before superbikes with full fairings and colourways "
One Day You’ll Own a Yamaha
" In the protean cultural mass that was the mid seventies, the Yamaha Moto Bike was a classic bit of corporate kidsploitation. In Dogtown the Z-Boys were riding pools in long white tube socks in the first skateboarding "
Cranky Genius: 2009 Yamaha R1
"Japanese invention of the year: Yamaha’s cross-plane crankshaft Bang 270º bang 180º bang 90º bang 180º If Japan has been known for one thing when it comes to cars and motorbikes, it is innovation. This year, Yamaha’s cross-plane crank engine, which appears "
Yamaha: Firsts Among Japanese Equals
"The stunning R1 is not the only Yamaha motorcycle to have occupied the cutting edge of design innovation. Over the last 30 years the company has pioneered more things that worked than any other Japanese corporation. by Rupert Paul"