Michelotti was a populist alright. The BMW 700 LS had all the everyman appeal of its Netherlandish cousin the DAF Variomatic, and resembledthe Italian designer’s Triumph project the Herald.
First produced in 1959, the BMW 700 LS was one of the industrial successes that dragged Germany out of post war gloom to become the economic powerhouse of Europe.
Check the video for some rare Teutonic advertising kitsch. Apparently, the LS could fit a family of four and its Poodle very comfortably.
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Silas
