Japan Tweaks 'Koreisha' badges

How to patronise the Elderly, Japanese, style!

According to JNCB the Japanese government is bringing out a new Koreisha Mark– which is a badge that senior citizens are required to wear on their cars — to warn, presumably, the genral public of their elderly status. Apparently a lobby of Japanese senior citizens deemed the Autumnal-​​toned, teardrop shaped badge less than flattering.

It’s under­standable that the elderly would not relish the prospect of being reminded of their impending mortality with a symbol that evokes the Autumn of their existence.

The image above contain the four final proposed symbols. Read what you will into the future designs – we think it’s still unacceptable to brand our most exper­i­enced drivers with a mark of Cain. What next: an oblig­atory pink fluffy Garfield for women drivers?

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