One Day You'll Own a Yamaha

Corporate exploit­ation: a tale of BMX dreaming

Moto_Bike

In the protean cultural mass that was the mid seventies, the Yamaha Moto Bike was a classic bit of corporate kidsploitation.

In Dogtown the Z-​​Boys were riding pools in long white tube socks in the first skate­boarding wave, spanking Chargers and Camaros were cruising the wide boulevards of Detroit despite the oil crisis. And BMX riding grommets were defining the cycling version of a faddish culture that would by the turn of the century flower into an Olympic discipline.

You could see Yamaha’s logic. Draw in a future gener­ation of YZ series motor­cross riders by using their hard won expertise in producing a pedalled version of the crosser for the kids. Brand loyalty garnered. A youth cult created.

Except, the Moto Bike, while undeniably cool through the retro­spective gaze of the 21st century, didn’t work, despite the extensive marketing campaign.

Its oil-​​damped shocks were super heavy, inter­minably slow, soft and weighty. The heavy gauge frame was also ponderous and over-​​rigid. The whole issue was extremely tail-​​happy – which allowed for wickedly easy wheelies but was wholly, ridicu­lously, inappro­priate for racing (this was way, way before the real growth of freestyling).

The kids had it sussed. The men in suits missed a trick, and as soon as we could save up, me and my mates bought a KX 250.

Moto_Bike_3

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