Posts Tagged ‘Beetle’

The Beetle Pitch...

Thursday, April 28th, 2011
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Cars don’t come much more iconic than the Beetle. Love em or hate em, no automobile has repres­ented the ideals of everyman motoring more than the original “peoples car”.

It’s not surprising then that some strato­spheric stars have repres­ented the brand — From Paul Newman to Marty Feldman and even Buzz Aldrin of the Apollo 11 mission — have chosen to lend their image to this most basic of family cars.

To put this into context back in 1970 Aldrin, along with número uno Moonwalking astronaut Neil Armstrong, was perhaps the most famous celebrity on the planet.

To get an idea of the brand value of the Astronaut’s face, he was paid a cool $300,000 dollars for endorsing the car. Forty years ago that was an almost unima­ginable money for an endorsement of a car campaign.

In choosing a man that walked on the moon — an individual with a doctorate in Astronautics from MIT as well as an epoch-​​making claim to fame — was associ­ation of forward thinking tech way before Audi dreamed of Vorsprung Durch Technik.

And this for a car designed originally in Nazi Germany in the thirties.

It’s difficult not to mention the Werner Von Braun connection. Sometimes history has a fearful symmetry.

Wheels on Reels

Wednesday, August 11th, 2010

Cars started rolling just about the same time that movie cameras did. More than a century on, the movies are still in love with smell of burnt rubber. Every bit as much as their human occupants, bikes and cars are the stars of some of the greatest films ever made.

Wheel and reels collided with giant cultural impact in the ‘50s – Marlon Brando and James Dean both owe a portion of their iconic immor­tality to a bike and a car. Based on the infamous Hollister motorcycle-​​rally riot in 1947, The Wild One put a leather-​​clad Brando on a Triumph Thunderbird 6T as the leader of the Black Rebels Motorcycle Club – and a new symbol of masculine cool was born.YouTube Preview Image Just two years later in 1955, James Dean captures the raging spirit of youth playing a deadly game of chicken in a 1946 Ford Super De Luxe in Rebel Without A Cause.YouTube Preview Image The scene instantly grew in power when Dean died in a car crash just before the film was released.

But to talk about cars and bikes in the movies is really to talk about one man. Appearing in rear-​​view mirror of a sinister-​​black Dodge Charger, Steve McQueen wrapped his hands round the wheel a Ford Mustang Fastback and tore up the streets of San Francisco in ‘60s cop thriller Bullitt.YouTube Preview Image Over nine minutes of tyre-​​screeching, wheel-​​locking, shock-​​clattering action, man and machine glinted with cool. McQueen was just getting started. He’d famously swap four wheels for two in The Great Escape, pulling off one of the greatest motor­cycle scenes of all time as he pelted away from the Nazis through open countryside on a TT Special 650 Triumph.YouTube Preview Image Along with the barb-​​wire-​​fence jump (pulled off by stuntman Bud Ekins), it’s been inspiring people to climb on motor­bikes ever since.

McQueen loved wheels so much he even starred in Le Mans, a movie with that swapped script and story for stunning cars and incredible driving sequences.YouTube Preview Image After watching McQueen rag a Porsche 911S down some deserted French lanes, we hit the track to look in awe at the speeding beauty of the Porsche 917 and the Ferrari 512S.

Only one other big-​​screen hero owes cars as much as McQueen: Her Majesty’s finest, Commander James Bond. Pimped out with ejector seat, machine guns and tyre-​​shredder, the Aston Martin DB5 became an essential 007 iconic in Goldfinger.YouTube Preview Image You had to feel sorry for 007 when, in For Your Eyes Only, his Lotus Esprit Turbo was blown up and he was forced to battle gun-​​toting killers in a Citroën 2CV.YouTube Preview Image

No question, the ‘60s were a golden age for cars and bikes in Hollywood and Britain. Despite cruelly crushing a Lamborghini Muira with an earth-​​mover in the opening scene, The Italian Job made Mini Coopers an unmis­takable part of the first version of Cool Britannia. Then runaway bride Marianne Faithful slipped naked into a leather jumpsuit for Girl On A Motorcycle, a psyche­delic cult classic about, well, you know.YouTube Preview Image

But while Brando’s The Wild One got the motor running, the chopper really became a big-​​screen icon when Peter Fonda and Dennis Hopper made Easy Rider. Powered by a Steppenwolf soundtrack the film became a counter-​​culture classic that changed Hollywood and made the choppers legendary. Ironically, the bikes were former police bikes – one was burned on film, the others were stolen.YouTube Preview Image

It sparked a cavalcade of shonky biker flicks and a few inter­esting ones, including Electra Glide In Blue, in which hippie cop Robert Blake rides a Harley Electra Glide.YouTube Preview ImageThe Harleys didn’t have it all their own way: Gregory Peck famously romanced Audrey Hepburn on a Vespa in Roman Holiday, the same scooter that would later represent youth, cool and freedom in Brit coming-​​of-​​age drama Quadrophenia.YouTube Preview Image YouTube Preview Image

Back on four wheels, the ‘70s taste for cool running continues with Two-​​Lane Blacktop, which saw musicians James Taylor and Dennis Wilson ( ‘55 Chevy) stirring the box alongside Warren Oates (‘70 Pontiac GTO) in motors that empower them to escape from The Man.YouTube Preview Image

Weirdly, though, it was love bug not a speed machine that captured the hearts of ‘70s cinema-​​goers. Disney’s Herbie franchise saw a little white VW Beetle become one of the popular characters it’s ever created.YouTube Preview Image Cars often had more person­ality than the stars. Anyone who’d seen the demon­ically possessed 1958 Plymouth Fury in John Carpenter’s cult thriller Christine knew this already.YouTube Preview Image

As a new gener­ation of teenage kicks began in the ‘80s, motors continued to be a yardstick of cool. Ferris Bueller did it all for his dad’s replica 1961 Ferrari 250 GT Spider California (“It is his love, it is his passion… it is his fault he didn’t lock the garage”). Back To The Future turned the gull-​​winged 1981 DeLorean DMC-​​12 into a time-​​travelling mean machine.YouTube Preview Image And even sci-​​fi master­pieces Akira and TRON are remembered best for their neon, streaking future-​​bikes.YouTube Preview Image YouTube Preview Image

As if to strap into empty driver’s seat left by McQueen, Tom Cruise treated a Kawasaki GPz900R like an F-​​14 with wheels in 1986’a Top Gun.YouTube Preview Image Cruise hadn’t ridden a motorbike before, but he learned in the parking lot of a California bike shop and promptly found himself in motorhead heaven. You’ll see him on a bike in everything from Mission: Impossible II to Knight & Day.YouTube Preview Image His record-​​smashing, wheel-​​tilting appearance on Top Gear proved that NASCAR actioner Days Of Thunder wasn’t all acting.YouTube Preview Image

Another famous Hollywood biker is Governator Arnold Schwarzenegger, who chased Sarah Connor on a Honda 750 in Terminator, before upgrading to a Harley Davidson Fatboy in the sequel and uttering the immortal line: “I need your clothes, boots and your motor­cycle.”YouTube Preview ImageThe Big Oak remains an avid motor­cycle enthu­siast to this day, while the Terminators in Terminator Salvation actually became motor­bikes themselves.

Over the past few years of movies, bikes have been at the heart of some of cinema’s most inspiring true stories, including The Motorcycle Diaries (Che Guevara travels across South America on a a 500cc single cylinder Norton Motorcycle named La Poderosa, ‘The Mighty One’) and The World’s Fastest Indian (Anthony Hopkins stars as Kiwi speed-​​bike racer Burt Munro, who set an under-​​1000cc world record on a modified an Indian-​​brand motorcycle).YouTube Preview Image

The Fast And The Furious reignited a taste for modified cars and street racing, spawned three sequels (and counting), but when it comes to real car-​​nage – even after the souped-​​up battle rigs in Mad Max Road Warrior or Jason Statham’s Death Race remake – you still can’t beat Gone in 60 Seconds.YouTube Preview Image YouTube Preview Image YouTube Preview Image Not the Nic Cage remake, the ‘70s original. Real cars, real stunts, really bad acting. It ends with a 34-​​minute car chase that’s one of the most spectacular in film history. Writer/​director/​producer/​star H B Halicki wrecked 93 cars in this 96-​​minute film. That’s 0.97 cars per minute. It’s been pointed out that Rambo only kills 0.72 people per minute in First Blood Part II. Talk about hitting the road.YouTube Preview Image

The Beauty of Yellow

Monday, July 6th, 2009

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It’s the colour of Scuderia Ferrari, added by Enzo Ferrari — the backdrop of the prancing horse shield and the colour of his beloved hometown of Modena. Despite the wrong-​​headed notion that any Ferrari that’s not finished in Rosso Corsa can’t be a proper Ferrari, Yellow is currently our favorite automotive colour.

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And the thing is, it’s one of the best compli­mentary colours known to man. Splash it against the Rosso Corsa of the Ferrari 250 GTO (above) and you can see how the offset lifts both car and background.

It might be that it’s the colour of sunshine (and there’s certainly been a fair amount of that so far this English summer), but there’s something about the brashness of yellow that seems appro­pri­ately jarring. Colour matters. Celebrate life. Drive a yellow motor.

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