Posts Tagged ‘F1’

Toleman: F1's Last Romantics

Monday, November 30th, 2009

Senna

Small, unfash­ionable, short of money – Toleman racing was the the last of its kind to become a force in Grand Prix racing.

This was the team that took Ayrton Senna into Formula 1 for the first time and for whom he demon­strated his early master­piece of the art of driving at Monaco in the 1984 season (see tribute video below).

Toleman was also the team that launched the career of Derek Warwick, one of the most popular and accom­plished men in British motor sport – as well as bringing Ferrari’s design genius Rory Byrne to sudden prominence.

The new book from Veloce retraces the narrative from the very beginning and covers the dramas, heart­breaks and triumphs of each racing season in detail. It is full of poignant memories never published before, as well as the requisite anecdotes and insights you’d expect from one of the most inter­esting stories in F1 history.

Mclaren Gets Viral

Friday, March 13th, 2009

The F1 hype machine has well and truly cranked into life with the forth­coming season on the horizon. And in the true spirit of corporate collab­or­ation, Vodaphone has teamed up with Lewis Hamilton and company to produce this clever piece of viral marketing.

And with the BBC having taken over the franchise in term of UK TV coverage, the corpor­ation has launched their excellent web page dedicated to the Grand Prix season.

Whatever you think of the modern manifest­ation of the sport, anyone inter­ested in car design has got to be excited by the design of the newly stripped down cars. We just hope that the expected increase in overtaking encouraged by the shedding of the excessive aerody­namic accoutre­ments of previous seasons comes to pass. We deserve some proper racing at the highest level.

mclaren-side