Posts Tagged ‘Fashion’

Classic Biker Fashion

Monday, January 25th, 2010

You’d have to have been living under a rock somewhere if you hadn’t noticed the popularity of utility garments, partic­u­larly biker-​​friendly jackets, on our city’s streets.

It’s nothing new. Non-​​bikers wear biker jackets, non surfers wear board shorts – the list could go on forever. But a lesser-​​known tale is the way that bikers themselves  have been quick to adopt the style of military surplus for their own utilit­arian ends.

A classic case in point is a piece of kit that has become a biker classic: the Barbour ‘Ursula’ jacket.

The story goes that the very stylish WW2  Submariner Lieutenant Commander George Phillips (below), the captain of HMS Ursula, was unhappy with the water­proofing properties of standard-​​issue navy kit. He therefore went ahead and commis­sioned a bespoke piece of kit from outerwear company Barbour of South Shields. The waxed, water resistant suit  he  got  eventually became known as the ‘Ursula Suit’ and proved hugely popular across the Royal Navy.

After the war thousands of garments derived from the Ursula ended up in the hands of bikers. The same thing happened, of course, to leather flying jackets, tight fitting pocket t-​​shirts and a host of other garments that have gone on to make fashion history.

The popularity of brands like Barbour  and Belstaff, who of course have made the biker-​​fashion crossover in a spectacular fashion of late, can be put down to the return to of utility as a prime value in these chastened times.

Look out for next month’s fashion feature thread for more archae­ology of fashion and automotive function.

via The Vintage Showroom

AMG, Fashion and Function

Friday, January 8th, 2010

Nick Knight's and Gareth Pugh's Merc SLS AMG

There’s nothing new in the fashion world working closely with car manufac­turers. From the earliest days of the twentieth century the transient aesthetic of beauty has been used to sell cars, and cars have continually been used to sell clothes too.

The release of the new Gul Wing AMG Benz recently hooked up two classic ways of seeing the world.

Renowned photo­graphic artist Nick Knight, who has been responsible for some of the most high profile campaigns of the last couple of decades, was commis­sioned by Mercedes to evoke the forward-​​thinking (though somehow slightly retro) look and feel of their new object of desire.

Is it us, or are both the AMG gullwing and the outfit rocked by the model somehow out of place and out of time? Both seem evocative of an idea of the future that seems completely outmoded by the unfash­ionable truths of economy and environment.

Stay tuned for March’s feature thread on how Fashion and motors have intertwined.

But in the meantime, check out the Hollywood voiceover on the video.

Mercedes SLS AMG shooting by Nick Knight (with Gareth Pugh) from Materialiste Paris on Vimeo.

Fashion, Cars & Girls

Wednesday, September 2nd, 2009

Mito_jeans

Good looking girls have always been used to sell cars. But with the launch this week of Mito Jeans, the fields are confused. As well as raising money for Charity, the new brand of skin-​​tight denim modelled delectably by Alfa’s chosen trio of leggy beauties is thought to somehow ‘celebrate the genealogy of the stunning 8C Competizione with the Alfa MiTo’. what sort of dark art is this, that a pair of jeans can demon­strate design flow-​​through from two types of vastly different motors? And what are they actually trying to sell: a pair of jeans of the very seed concept of the tightly packaged, pleasingly-​​proportioned mini Alfa?

Icon_Death_or_Glory

This is of course really about wakening us all up to the sexy MiTo’s pretty behind through the tantal­ising vector of the models strutting around and showing off their own pulch­ritudinous curves. But is it any different from the way an edgy bike brand like Icon uses vampish females to brand their very individual if slightly garish helmets and apparel? Does a hide-​​clad biker chick make you want to go out and purchase a new, brightly coloured pair of leather pants?

Seatbelt_small

It’s funny, in any case how times change. Half a century ago, Scandinavian champions of safety Volvo dressed up a fine looking gal in leather driving gloves to turn us on to the then-​​unique three point seat belting system that is now ubiquitous. Did the fact of the young lady’s undeniably-​​improved chances of survival make you want to buy a Volvo?

Steel Beauty

Wednesday, July 22nd, 2009

audi_11

Now don’t get me wrong. We love cars and girls. We don’t think we’re being partic­u­larly anachronistc or sexist to say that the offset of a beautiful woman with a beautiful piece of automotive design can lead to pleasing aesthetic results.

audi_4

But, stumbling across these Audi press images, recently released to celebrate the four rings’ centenary, it seems to me that if you get the juxta­pos­i­tions wrong, both female and auto form can be messed about in a field of misun­der­stood aesthetics. Images date. Fashions change. Cars and girls take on associ­ations that were never intended by either the designers of the cars or the stylists of the girls.

audi_31

Wether you were bought up on a diet of seventies pigtailed beauties in Custom Car magazine, leather and tatted Back Street Heroes, or slick and ghetto­fab­ulous Lowriders, there is an associ­ation with cool motors and hot girls that we’re not going to banish.

We think cars and girls are cool. You just have to get it right. We think photo­grapher Neil Stewart , amongst others, does exactly that.