Posts Tagged ‘Kustom culture’

Neo Rod Culture

Tuesday, September 7th, 2010

Sometimes as a European, it’s hard to empathise with what turns people on about classic hot rods. The history of rise and rise of the stripped down DIY form is so essen­tially American, you get the feeling to be turned on by home made American vehicles is a weird bit of cultural theft.

Some things, though, are universal. We might not have exper­i­enced the cataclysmic youth culture explosion in the late forties, as hundreds of thousands of super fit, skilled up conquerers of the world came home to an unpre­ced­ented American economic boom; there might not have been bits and pieces of scrapped military surplus metal, engines and clothing lying around to make our own; there may not have been the wide-​​open spaces of the mid west and the deserts and Salt Lakes of the far west to stretch the legs of our V8s: but we in Europe certainly admired the possib­ility these vehicles evoked.

These contem­porary shots of a classic low slung bucket ‘rod goes some way in explaining the appeal of wide open, straight-​​ahead, simply trans­ferred power. From the rear three-​​quarter and the side-​​perspective you can see that this is a real home spun supercar.

And we’re not sure wether or not there are any statistics on this, but it seems to us that the popularity of the Hot Rod thing is going through the roof. Events like the recent Hayride are getting bigger and bigger. And events like this are springing up all over the planet: this weekend saw the annual Rat Day in Sydney, too. And it’s not just Europeans that can dig into the most American of automotive subcults. They’re mad for the Hot Rod scene in Japan too. Just check out the most excellent Yokohama Custom Show.

These events are not only more popular than ever, but seem to be drwing in a young hipster crowd in the way they never did. It’s almost like the youth oriented worlds of surf, skate and rock n roll have artic­u­lated with the nostalgic way of the greasey rag to create something new and dynamic.

We’re all for it, whatever the whys and wherefores.

YouTube Preview Image

Images VIA Endless Me & Mark Pakula

Die-Cast Deora

Monday, June 22nd, 2009

deora_1

Few enthu­siasts of late sixties pop-​​culture wouldn’t get all het up by the Deora. Suitably psyche­delic in its Mattel Hot Wheels rendering, the tricked out Kustom surf wagon was penned by legendary designer Harry Bentley Bradley, and first came to life as an adapt­ation of a real life concept truck commis­sioned by Dodge, based on the perennial favourite the A100 pickup.

There has of course always been a dialogue between the imaginings of car designers and those that find life in miniature. And the Deora is one of the most appealing of all model cars that (almost) achieved a lasting full-​​size life of its own.

The design was a crystal­lisation of the surf boom time crossed with a tripped out design aesthetic. GM probably correctly made the judgment that the time wasn’t quite right for an off-​​the-​​peg surf wagon. Surfers would have to wait until the Honda Element for that, the lifestyle wagon launched for the US market four decades later.

The obsession with model Kustoms in general is brilliantly illus­trated by the lovingly detailed Redlines Online site.

Redlines is a really active forum for all inter­ested in model Kustoms, and features inter­views and profiles of leading designers, as well as collectors and other types of devotees of die-​​cast.

Watch this space for more focuses on great Kustoms toys that made it to the streets in various forms.