Posts Tagged ‘Scuderia’

Deadly Glamour

Monday, May 9th, 2011

All photos Thomas McAvoy for LIFE magazine.

Came across today a beautiful photo essay for LIFE magazine by photo­grapher Thomas McAvoy via one of our constant sources of inspir­ation The Selvedge Yard.

The essay documents the men, women and machinery of Scuderia Ferrari between the Silverstone race of 1956 and the Monaco Grand Prix. At the time the Scuderia included not only the totemic Juan Miguel Fangio (his first and only year with the team) — but talented English driver Peter Collins and Italian playboy racer Eugenio Castellotti.

What’s so fascin­ating about these images is that they capture a time of true artisan crafts­manship in motor racing — a kind of hand-​​wrought humanity that digital technology has ushered away (at least at the upper echelons of the sport).

But it’s impossible not to be captivated by the style and obvious dedic­ation of the craftsmen at work in the Ferrari factory. Even the oiliest of rags carry themselves with certain kind of panache that make the garish indul­gence of Red Bull Racing’s infra­structure appear vomit-​​inducing.

In the mid fifties post war technology had begun to raise the stakes greatly in motor­sport. Speeds and lap times where accel­er­ating rapidly — though there was little or no simul­taneous increase in the intro­duction of safety measures. Against the backdrop to fifties austerity this lent these guys a truly deathly kind of glamour.

Castellotti perished in 1957 during testing at Modena autodrome and Englishman Collins died at the Nüburgring in 1958. And this also at a time when Enzo Ferrari himself was deep in mourning for the death of his son Dino. That any of these guys maintained motiv­ation for this lifestyle in the face of so much danger is a strange kind of miracle — but indic­ative surely of the powerful passion racing generated.

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Happy Monday from Ferrari

Monday, April 27th, 2009

scud_1

Ferrari is celeb­rating more than one good result this morning. Not only did the appar­ently troubled Scuderia score its first champi­onship points at the F1 Grand Prix in Bahrain this weekend (Kimi came sixth) but, according to the Fiat Group’s first quarter 2009 results, released to the board of directors and the financial community yesterday, Ferrari was the most profitable of all of its companies in the first three months of the year.

Despite the fact that the world financial crisis has resulted in a severe collapse of the car market, the Prancing Horse ended the first quarter of 2009 with a trading profit of 54 million euro. This is not only the highest profit recorded in any of the various Fiat Group sectors but is also one of the few positive signs to appear in the first quarter results of any automotive company anywhere in the world.

california

Sales of the California (above), the latest new Ferrari, are proving partic­u­larly brisk too. The hard-​​topped convertible will, of course, now be flanked by the new additions to the range unveiled at the recent Geneva Motor Show: the Handling GT Evoluzione Package for the 599 GTB Fiorano and the 599XX prototype.

handling_599

Ferrari clienti has of recent years, proved to be immune to the vagaries to economic fluctu­ations. Maranello is continually intro­ducing delectable evolu­tions to existing cars as well as well as brand new models to satisfy a slavering global constituency of well-​​heeled aficianados and fans. And for the latter, the company recently launched an inform­ative and attractive new website that finally looks like it might do digital justice to the brand of all car brands, and keep the legion of aspirant eager fixated on the possib­ility of being part of the Ferrari family.

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