"When you look at digital artist Chris Labrooy's brilliantly rendered deconstructions of a Pontiac what do you see? Are they some sort of post modern, ode to the death of Detroit? Or could they be a pure work of the "
Render. It’s a strange word. Used for anything from plastering to quasi-legal political deportation, when the word is used most beautifully it describes the process of turning dreams into digital reality.
Companies like Vizualtech specialise in turning technical illustration into custom design – a practice without which the modern car industry could scarcely exist. And sometimes, just sometimes, digital renders can blend seamlessly the classic and the contemporary.
Computer artist Bo Zolland created one of the high points of this now ubiquitous but always emerging art in a series of digital renderings of a reimagined 1955 Ford Thunderbird.
The designs are for a client who plans to convert his 2009 Ford Mustang into a new take on the classic lines of the T-Bird.
Which do you prefer. Classic or contemporary?
Images Via Viztech & Ford
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