It’s Better in the Wind

Bikes

Screen grabs. Social networking. Iphone apps. A world without walls was dreamt up by software marketing people to make you think that working everywhere, any time would be a benefit to your own sense of freedom and transcendence of the bread and butter drudge of making a living.

In reality, this ‘world without walls’ has enslaved so many of us to the computer screen, the SMS and the email account.

Respect then, to people like those at It’s Better In the Wind, who use the tech at their disposal to disseminate a message that when all’s said and done getting out there in the elements on the road, looking for adventure, accepting what ever in real visceral time, may come your way – that that is the way to transcend the dull realities of simply getting by.

Have a great weekend. Load up, and get out there.

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