" We've said it before, but there's a lovely simplicity to pure utes. And the first few iterations of the Land Rover are about as Ute as a Ute can be. The earlier Landies remind us of that immediate post-war time "
Japan Tweaks ‘Koreisha’ badges
According to JNCB the Japanese government is bringing out a new Koreisha Mark- which is a badge that senior citizens are required to wear on their cars – to warn, presumably, the genral public of their elderly status. Apparently a lobby of Japanese senior citizens deemed the Autumnal-toned, teardrop shaped badge less than flattering.
It’s understandable that the elderly would not relish the prospect of being reminded of their impending mortality with a symbol that evokes the Autumn of their existence.
The image above contain the four final proposed symbols. Read what you will into the future designs – we think it’s still unacceptable to brand our most experienced drivers with a mark of Cain. What next: an obligatory pink fluffy Garfield for women drivers?
CLICK TO ENLARGE