Lexus x Star Wars

Culture

according to Lexus there is no such thing as impossible...

OK, so this post is little more than an excuse to share an epicly cool Star Wars graphic.

But the imagined tech behind not only the Landspeeder used by Luke Skywalker, but of course the hoverboard that appeared in Back to the Future 2, made us think of the Lexus Hoverboard project.

The first part of the project can be seen below.

It made us remember that car branding isn’t just about stuff with wheels. We guess Lexus – with its focus on tech, luxury and all things future – are seeking to reach way out into a time when hovering Land-Speeder like tech will be commonplace. At least for hi-end brands like Toyota’s posh brother brand.

Dig that graphic.

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