"[vimeo]http://vimeo.com/8698509[/vimeo] Now we love our motors. And we love our HD video. And we love our soul music. But whoever is responsible for this webbified conjunction of three of our favourite things is either REALLY in "
Authenticity
This morning we’ve been thinking about a phenomenon that’s been trawling its way through every aspect of our culture of late.
It’s all about authenticity.
In the boomtimes we’re always simply worried about the new: the cutting edge, the innovative, the next big thing. Bubble economies are inflated by this endless chase for the next way to turn around a pound note. It takes harder times and shrinking economies to wake us up to the enduring fact that the hand-wrought, the bespoke: the authentic are the things that really move your soul.
When all’s said and done, something that is abstracted from trends and flashes-in-the-pan; things that are rooted in things like hard-work, classic aesthetics and tradition – these are the things that bring you through the bad times.
The film below, that focuses on Liberty Vintage Motorcycles is a classic example of a focus on something that aches within us.
Now where did I put that adjustable spanner?
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