We’re always interested here in the definitive elements of what makes a car cool. Sometimes it’s that elusive little something – the angle of a raked pillar, the hunkered down detail of a rear end; the air of gracefl poinse with which a particular car corners – that makes us sit up and take note of a car and pick it from the throng of steel on our roads and tracks.
But sometimes, its just really cool stripes.
The latter is certainly the case when it comes to cars which have borne the blue, red and white livery of Martini Racing. More often than not it’s been a Porsche upon which this totemic colourway has been emblazoned. But there are Lancias and Alfas that have at some time or another raced with some sponsorship from the globally recognisable bland of Vermouth.
The branding recalls something essentially European, and the marketing has reflected that. You couldn’t imagine say, a Ford Escort Mexico rocking those colours.
The TV ads in the UK were great too, featuring notable comic performances from the likes of Leonard Rossiter and Joan Collins being extremely sophisticated and European.
If you’re a child of the seventies you may associate Martini with your mum’s drunken mates at parties, and you probably did the ‘all spirits in one glass’ cocktail thing laced with Bianco or Rosso on some pubescent New Year’s Eve.
But if you’ve got a soul sensitive to automotive aesthetics you will at the same time be reminded of Porsche 935s at Le Mans and the 037 Lancia scoring unimaginable air, coated in this ultimate paint jobs.
Not sure how it would look on my Volvo.
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