We’re really not sure how we feel about the resurrection of the MG brand.
So when MG made the announcement recently that the whole model range will be available for less than £10K, there was yet another layer added to the complexity.
It seems, in aiming for this accessible class, that the brand is heading squarely for the young driver market. With a sporty 106PS engine and chassis dynamics for a class leading predicted insurance group rating of just 4E* – the car will be cheap to insure as well as run.
Apparently all MG3 models will benefit from signature front LED lights, electronic hill hold as standard and with all but the entry model featuring a high quality DAB audio system. There are going to be six airbags, electronic stability control, corner brake control and traction control too.
At one level the MG brand was always about accessible sportiness – so in a way the MG3 is bang in line with tradition.
But in terms of its looks, there’s just something so very plasticky about the product itself. In a changing market, it’s always the aesthetic of a brand that seems to be relegated in favour of practicality. We always remember the words of the Art Fitzpatrick, creator of some of the most aspirational car advertisement of the fifties and sixties. Aspiration, desire, sexiness, is what sells cars.
And you can’t achieve that sort of appeal through simple photoshop skills.
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