"The entry in the Los Angeles Times on June 6th 1987 read thus: “Dean Moon, a drag racing pioneer and speed equipment manufacturer from Whittier, died Thursday at the La Hambra Convalescent Hospital of complications of a lengthy illness. He was 60.” "
In case you’ve been buried under a rock these past years, you can’t help have noticed that there’s a real Hot Rod revival going on, with vintage events cropping up all over the place.
Core festivals like the Hayride are becoming more and more popular – and the forties and fifties are becoming the decades referenced by the most creative recyclers of culture.
And amid a subculture that lives and breathes on heritage brands, there’s something about those Moon eyes.
We hate using the word, but this brand really is iconic.
Great timing then, for French- based connoisseur of Rod Culture Laurent Bagnard to bring out a book that delves into the venerable archive of the Moon’s brand history.
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