"Some of the most meticulous and highly skilled creatives working in the car industry are seldom name checked. They are the technical illustrators, the draughtsmen who detail the minute specifics of a vehicle's structure through every phase of its design, "
New Fiat 500 Campaign
Spanish agency Leo Burnett Iberia have come up with an interesting, colourful print campaign designed to hammer home the message that consumers can design their own cinquecento.
Brazilian Illustrator and Art Director Bruno Nakano has created a series of spreads with pictorial associations that each go back to the characterful image of Fiat’s prodigal child.
The strapline is clever too:
“Fiat 500: Add something, change everything. Customize yours at Fiat.es“
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