"Jean Todt, Peugeot's team principle, stood in front of the press at the start of the 1981 Rally season and announced that they were developing a new four wheel drive rally car. He promised a prototype by 1983 and that the new "
Peugeot 205 GTi
Now, we were just going to tweet this but after having looked at this clip a few times, we’ve decided it’s worth at least a daily. In fact, we think we could devote an entire magazine the boldness and vision of where this ad is coming from.
Firstly, not only do they manage to drop a real, living breathing 205 GTi from a genuine Hercules, they then manage to get the pilot to risk his neck (and a few gazillion Francs worth of transport aircraft) by skimming the surface of the tundra.
What we love also is the vaguely amused expression on the face of the GTi jockey (making a passable impression of a low-rent James Bond, of course), as he negotiates the falling cluster bombs to make it without being too late for his date.
Remember folks, this was way, way before CGI came and changed the ad game forever. This stuff actually happened. No really. Well the fighters (are they Mirages?) may have been stock footage, but you catch our drift.
And that was a particularly good car. We want to buy one. Now.
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