" The New Range Rover looks like it will be reaching out to a new generation of consumers who have a little environmental knowledge encoded into their love of the Land Rover brand. We hope that the company manages to stay "
Range Rover Evoque Drop Top!
News came last week that Land Rover will unveil a Range Rover Evoque Convertible Concept at the 2012 Geneva Motor Show.
According to Land Rover, the concept is being shown as a design study only, to gauge reaction and to assess the potential for a neglected sector for the company.
Design Director Gerry McGovern told press that “the Evoque lends itself beautifully to the idea of a convertible. This study is not a traditional convertible design execution – instead we have worked with the balance of the Evoque’s lines to retain its distinctive shape and create something that is unique and, we believe, highly desirable.”
The concept features a fully retractable roof system with a Roll Over Protection System- and it retains the dramatic rising waist line and distinctive shape. The hood is housed in a neat tapered finisher with the roof mechanism stowed below the belt-line.
Though this is a real premium product – the mini Range Rover having been pretty much an instant success all over the world – it reminds us of the stripped down, roots and culture funmobile the Bronco (pictured below).
With the Evoque hard-top’s near ubiquity in certain beach cities on the California coast you can see how opening the folk inside to the heavens might make perfect sense – if not at the fag-end of an English February!
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