Roadrunner, Honey! – Chrysler Plymouth American Classic
The very conception of the 1968 Plymouth Roadrunner’s very existence was intertwined with the hugely successful Warner Bros cartoon that pitted frustrated Wile E Coyote against infuriatingly quick stepping Roadrunner (accelerati, rapidus maximus) in the wracked, rocky landscape of the American West.
The Chrysler Corporation got their crack ad team to exploit the connection to the max; and created some of the most interesting visual culture in the game.
Rumour has it they even tried to make the horn sound like the cartoon character’s nasal beep.
Whether or not that’s the case, these are some cool ads. Enjoy.
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