" The history of the hot rod scene is of course intertwined with that of rock'n'roll. And at the end of the fifties, when teen rebellion was being packaged as yet another consumer decision of the chrome clad American dream, hollywood "
Scooter Exploitation
We’re not sure where these excruciatingly colourful pieces of scooter-exploitation come from – but we think they might be some sort of Scandinavian take on the ripe old cheese of scooterism.
It’s easy to forget that scooters were originally conceived of as a prim kind of two wheeled transport, with the engine’s modesty nicely preserved by detachable steel skirting.
How this transformation has happened – with the inclusion of globular objects and swimwear, is a mystery to us.
Still, it’s been a while since we ran some marketing steeze. And we thought they’d make you smile…
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