"Images of Nissan's front wheel drive Le Mans prototype have been bouncing round the web since it aired at the Superbowl commercial break. And everyone knows how expensive that piece of advertising real estate is. Testament, that, to the importance "
1963-1964 Studebaker Avanti was designed by a team led by Raymond Loewy. It was, as you can see, revolutionary for its time, with razor-edged front fenders swept back into a curved rear. Almost European in its petite quirkiness.
Loewy threw out the conventional grille for the Avanti, putting instead an air scoop under a thin front bumper, complete with an asymmetrical hump in the hood.
Studebaker decided to make this a real lightweight plastic fantastic, too, and made it out of fibreglass. When you consider this car came with Stud’s best V8 with high lift cam and four barrel carbs – which produced in the region of 250 Cavali: this would have been one rapid freak of a mid sixties automobile.
There was, apparently a supercharged version which must have been hell on wheels, too.
Wonder why it never sold too well. It might have been a little ugly to a culture obsessed with chrome, fins and the demonising of Cuba. But we reckon it looks pretty good through the gauze of half a century.
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