" Not sure why we like the Subaru XT, but we do. When you see how it was promoted in its original Japanese promo, there's a disconnect between appearance and market. Two door coupé. Dramatic wedgie styling. Four wheel drive. The "
Subaru BRZ Launch
For the Japanese launch of their much anticipated Subaru BRZ twin, admen have dreamed up a sentimental scenario that’s cheesier than a cheese sandwich spread with Dairylea, placed in a pocket of extra ripe Emmental.
It’s kind of fun, however.
In the campaign we get a disowned son reuniting with his father over a common love of Fuji Heavy products.
We’re not buying the retro dad’s style, but we’re very impressed at the way the father and son shout at one another.
Nice Japanese for website for the BRZ here.
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