Typeface By Toyota

Culture

iQ font – When driving becomes writing / Full making of from wireless on Vimeo.

Toyota’s artful marketing reaches new heights of sophistication. Reminds us, of course of our friend and auto-scriber Ian Cook, whose Popbang colour artwork predates either Toyota’s or BMW’s forays into colourful donutting. The clever thing is with this sort of viral-ness is that it really does demonstrate the IQ’s handling. Small cars as creative icons of movement.

The sports version below looks good fun. In a sex-dwarfish kind of way.

Iq_Sports

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