"The eighties in bike culture was a story of Japanese dominance and technical innovation. European brands suffered greatly from the explosion in popularity of fast, reliable and colourful machines coming out of the far east, which were rooted in high "
Typeface By Toyota
Toyota’s artful marketing reaches new heights of sophistication. Reminds us, of course of our friend and auto-scriber Ian Cook, whose Popbang colour artwork predates either Toyota’s or BMW’s forays into colourful donutting. The clever thing is with this sort of viral-ness is that it really does demonstrate the IQ’s handling. Small cars as creative icons of movement.
The sports version below looks good fun. In a sex-dwarfish kind of way.
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