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Yamaha: Firsts Among Japanese Equals

Bikes

"The stunning R1 is not the only Yamaha motorcycle to have occupied the cutting edge of design innovation. Over the last 30 years the company has pioneered more things that worked than any other Japanese corporation. [autoviewer id="47" width="500" height="375"] by "

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Bikes

"Despite their keenness to export, some of Japan’s best cars never made it to Europe – at least, not officially. Some pre-date the export drive, some were only built in tiny numbers and others they just didn’t think we’"

Friday Lunchtime Semiotics

Bikes Culture

"We're becoming a little obsessed with deconstructing the way cars are marketed and advertised. It's clear to us that by studying the way cars are represented by the hipsters in slick haircuts is the best way to tease out stuff "