" Today the word “extreme” has very fixed connotations: danger, excitement, even borderline ridiculous. But when you think about it, the people that make this festival what it is are true Automotive extremists. The lengths to which those involved will go "
"Now that we've got your attention, I would just like to say that I never really understood why bikers had a culture until I owned a real bike. Until I scored it, my RD350 LC, in 1986, I had messed about "
" Audi is one of the Automotive brands out there that has always been highly skilled at representing itself. That strap line is probably one of the most instantly recognisable in the history of advertising, and has encapsulated Audi's technologically-focussed ethos "
" We've been a little obsessive about paying homage to ITV's brilliant World of Sport magazine show, which graced many a wintry British saturday afternoon from the late sixties to the mid eighties. It was in the heart of the seventies, "
" With the Paris car show looming in the headlights, we thought it timely to devote a daily post to our occasional study of automotive marketing. One the the great and enduring perennials of any car industry event is, of course, "
"If you were a child in the 1980s, you will remember Outrun. The fact that are reading this is probably in large part because of Outrun. It's easy, of course, to overstate cultural influences, and to tease a thread out "
" Got to thinking the other day that most of the time on British roads it’s pointless having a ridiculously fast car. Having hundreds of frisky ponies under the bonnet certainly gets you places with panache, resonance, and a certain "
" Sometimes as a European, it's hard to empathise with what turns people on about classic hot rods. The history of rise and rise of the stripped down DIY form is so essentially American, you get the feeling to be turned "
"Quintessential French filmmaker? Perhaps. Unbearably pretentious? Depends. Petrolhead? At times.The controversial French director Jean Luc Godard’s work is shot through with ambiguities. One of the most visible is the precarious relationship that exists in his films with cars "
" With complete good fortune we at Influx towers recently found the DVD of the beautiful Wim Wenders film Paris, Texas, in the stack of discs at the back of the office. Written by Pulitzer Prize–winning playwright Sam Shepard Paris, "
" Portrait via www.chabottengineering.com The Japanese are blessed with a long tradition of rigorous craftsmanship. From calligraphy and type design to silk printing and sword making – there are centuries old ways of doing things that put process as far "
" According to JNCB the Japanese government is bringing out a new Koreisha Mark- which is a badge that senior citizens are required to wear on their cars - to warn, presumably, the genral public of their elderly status. Apparently a "
"1964: Boyhood dreams of Grease, rock & denim. In my dreams I was a British Biker. I was a mod-baiting, leather wearing fetishist of all things American. That was the look anyway. But it was only English Iron that would do "