Land Rover: Timeline
Seventy Years of Land Rover history
Legend has it that on the tomb of that great defender of the British Isles is carved the inscription:
“Here lies Arthur, King Once and King to be.”
It’s the lament of a nation unwilling to let go. Unwilling to believe in the death of a hero-protector. It speaks both of a heroic past and delivers a promise of resurrection.
And so it is again that in the barracks, in the farm yards and in the ale houses of Britain the life and death of another old campaigner is sung of with tear in eye and fire in heart.
The Land Rover was a child of war. Its conceptual germ a WW2 Jeep, its materials born of postwar shortages and its very production a stop gap intended to fill a factory that had ballooned in size for wartime production.