"Giving a Japanese product a western name is sometimes thought to add cachet; the danger is you end up with a random selection of Janglish words that only add ridicule to an otherwise blameless model. Here are some of our "
Yamaha: Firsts Among Japanese Equals
The stunning R1 is not the only Yamaha motorcycle to have occupied the cutting edge of design innovation. Over the last 30 years the company has pioneered more things that worked than any other Japanese corporation.
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by Rupert Paul
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